Detroit
Tuesday we were scheduled to interview the Director of Sustainability and Environmental Policy at Ford Motor Company John Viera in Dearborn, MI. After arriving just outside of Detroit very late Monday night (or early Tuesday morning, depending on how you want to look at it), I was hoping the long drive wouldn't be in vain. This interview was definitely worth the drive from Chicago.
It is clear that this man is comfortable talking with the media--he was a quote machine and had no problem generating meaningful soundbites. He talked a lot about the priorities of automobile companies, the difficulties in developing alternative technologies, and how Ford has engaged in the progression towards economic and environmentally sustainable practices.
One thing I thought was really fascinating was a third area of sustainability that he introduced to us--social. He focused a lot on the ways in which Ford puts its employees first in terms of health, safety, and benefits. He said that without a sustainable and socially acceptable work environment, employees are being neglected and in turn the company is neglecting its values. This was a different way of viewing sustainability, and it was very refreshing to hear a corporate executive speak so passionately about rightful treatment of company employees. It definitely wouldn't be the first thing that comes to mind regarding sustainability, but it makes sense nonetheless.
Finally Mr. Viera talked about the one thing that all automakers need in order to progress in economic and environmental sustainability--a federal energy policy. He said that politics has segmented the discourse surrounding energy into short terms (mainly due to quick institutional turnover and new elections every 2, 4, or 6 years). He said it is time that we develop an energy policy so the provisions are regulated enough to create progress but loose enough to avoid overly-restrictive regulations. This is something we have heard before throughout our trip, and I am sure it will not be the last time we hear it.
We conducted the interview on the same floor as Bill Ford's office, the President of the company for those of you drawing a blank on the name. Following the interview, we were given a short tour of the Ford World Headquarters, which is actually one of the smaller buildings associated with Ford. The rest of the buildings are sprinkled elsewhere in Dearborn. Inside the building's lobby sat a Harley Davidson edition brand new F150, in addition to some of the first Ford vehicles ever made. And of course, how could I forget about the half-a-dozen Mustangs (of all years, editions, and colors) lined up around the corner from the security desk. Overall, our morning at Ford wasn't too shabby.
Washington D.C.
We arrived in D.C. a little after midnight, and took a long detour to Vienna (Rob's hometown in Virginia) in order to do some midnight site-seeing. I completely fell in love with the city after merely driving through it, which was a good sign already. On Wednesday morning we met with a diplomat at the Canadian Embassy who talked with us casually off camera about oil and energy issues in Alberta, especially in regards to US and Canadian trade relations. That was very informative, and a lot of the language paralleled what we already learned from other government officials on our original trip to Alberta.
The rest of Wednesday we toured the city and enjoyed the memorials and monuments at night. I especially enjoyed the sparkling fireflies that flickered just above the grass (is it crazy that one of my favorite things about D.C. was the fireflies? Nah).
Thursday morning we were up bright and early to head to the Archives II site of the National Archives just outside of D.C. It was a very interesting experience. This place is like a public library on steroids--and there are many more rules that you must abide by. Otherwise, you risk upsetting the armed guards at every corner of the facility. It is like a five year old visiting great-grandma's house and being ordered to sit in a corner and not touch anything.
It was an amazing experience despite the hefty rule book. We were granted a Researcher Card that is essentially a year-long archives membership. After stripping ourselves of all jackets and purses, we were granted access to rows and rows of old footage. The most recent material in the archives dates back 25 years, so we were looking through very historical footage. Most of the films were old instructional silent movies about oil. We compiled about 2 hours of footage, most of which was government property and public domain.
It was really neat going through so much history. It really put the current technology into perspective. The tapes we were looking at were three times the size of your average VHS tape, and a lot of the animations were very primitive to say the least. I very much enjoy tradition, so the footage was fascinating to me.
Friday morning we had an interview at the Pew Center for Research. After talking with the director, who formerly worked with Rob as a political reporter at a local D.C. paper, I decided on another alternative career path. The Pew Center is a non-partisan research facility that monitors public policy and public opinion through polling, surveys, and independent studies. I was fascinated by the work they do related to the climate of discourse surrounding very hot-topic issues, and I feel that it is the perfect blend of education, media literacy, politics, and reporting. Rob said that people formerly employed by the Washington Post, the Wall Street Journal, the New York Times, and many more have worked for the Pew Center. You can never have enough back-ups as a journalism major, and I am definitely going to look into this career path further.
Fitting Play into Work
We spent the weekend doing street interviews and b-roll in New York City. We spent a few hours both in Central Park and Times Square talking with a diverse group of people about issues regarding energy. Those places are definitely hot-spot places to talk with a variety of people--a street vendor from Edmonton, a New York-grown couple who retired to Florida, a sweet woman from North Carolina with a very pronounced southern accent, and a couple from Brazil were all on the list of interviewees for the afternoon. The half-naked, guitar-playing cowgirl (or I should say cow grandma) wanted to be a part of the action, but we decided against the request.
After a relaxing yet productive weekend in New York, we headed back towards the border. We are currently in Montreal, and enjoying the very distinct east-coast Canadian culture. This area is very different from Alberta, and I am very excited about that. We are trying to reach as many audiences as possible, and not all of Canada is the same. The French-speaking culture of Quebec is very important to include in this documentary, because this area of the country is affected as well, and are sometimes forgotten as part of the whole of Canada.
Although we haven't had the chance to do street interviews, we had a very successful interview this morning with a French man named Jerome, who has lived in Canada for three years and is the director of an environmental group here in Montreal. The group specifically focuses on the education of the youth in Quebec about environmental awareness. He mentioned that it is important to focus on children because they have not yet formed "bad habits." He said that it is important to raise awareness amongst adults as well, but that children are easier targets at the beginning of implementing a program.
One of the most interesting things that he said was in response to media coverage of the environment. He said that the media focuses too much on the negative, and although issues of the environment are pressing, he thinks that the media should attend to the dialogue differently. Rather than saying "this is catastrophic and you shouldn't do this," he suggests that the media frame the issues as "this is what we should be doing and this is what can be done." Essentially, both of these approaches address the same issues, but the latter is bound to be received better by audiences. Very profound, in my opinion. Let's turn negative news into positive news and attract people to what is important. Otherwise, we turn people off regarding the important issues.
Winding Down
It is almost Tuesday June 29. We have a final day of street interviews in Montreal before heading to Ottawa. After a few short days in Ottawa and Toronto, we will cross the border into Buffalo and fly home to conclude our tour. I can't believe how quick this month went by, and I have gained more insight than I would have ever imagined. The crazy thing to think about, despite the exhaustion and intense travel, is that we are merely beginning. This is the end of the easy part. All I can think about is how fast October is going to be here--and I can't contain my excitement! This film will definitely not disappoint, and I can't wait to see what we come up with in the months to come. Stay tuned, or you might miss something.
Until next time...
